3 Responses to “Search Engine Optimization; How to Manage SEO Projects and Increase Search Engine Ranking”

• By A. Cabrera on Mar 8, 2010

  This book is not useful, it mentions SiteMap Generator, but does it tell you where to get them?
  
  No, it just list definition after definition. Just look at the Table of Contents, defintion after definition with no insight, or instructions, it reads like a dictionary.

  This book is barely 100 pages with double space, large font and lots of filler (Definition of cookies, rss feeds, )

  The only way this book is helpful is you have never done anything with SEO. In that case I’ll recommend The Search Engine Optimization by Kristopher Jones, which at least gives you instructions on how to do things.

  Don’t buy this book!
  Rating: 1 / 5
• By Tracy L. Needham on Mar 8, 2010

  As someone who works with a lot of small business owners, I’ve seen too many that have been taken advantage of by SEO firms and consultants that either didn’t know what they were doing or just didn’t bother doing it. Unfortunately, it’s hard to know what to look for or how to judge their effectiveness when you’re completely clueless about the topic yourself.

  This guide solves that problem by highlighting what every business owner or executive in charge of SEO professionals should know about…

  –How search engines work
  
  –The type of objectives that are a natural fit for SEO
  
  –Key elements of optimizing a website or landing page
  
  –Measuring and tracking performance
  
  –Creating a SEO plan
  
  –Hiring and managing SEO consultants and employees

  There’s even a sample SEO management agreement and job listing, as well as a brief outline of a SEO project plan.

  Owners who want to do their own SEO will learn the broad strokes of how it works and what needs to be done, as well as pick-up some great ideas and tips. But it’s not designed to be a nitty-gritty how-to “Dummies” type of book.

  Instead, it’s a short, no-frills guide that’s perfect for giving busy owners and executives the dirt on what they need to know to successfully hire and manage SEO help.
  
  Rating: 5 / 5
• By Adam Schultz on Mar 8, 2010

  This book provides superior intelligence for thorough search marketing for the beginner as well as the expert. From starting a website and testing campaigns to optimizing landing pages and streamlining workflow, this book supplied me with the essentials to succeed in online marketing. I’ve been a marketer for several years now and not only were they topics discussed and delved into enhanced and sparked new ideas from my personal experience, but as a semi-new beginner in this space I immediately recognized it as something I wish I had when I got started. Excellent resource for anyone in the SEO and SEM space.
  Rating: 5 / 5

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