Karla Whitmore has wrote an article “6 Search Engine Marketing Strategies” which is a valuable article and suitable for the webmasters or bloggers who are concentrating on their web/blogs’ search engine optimizing (SEO) analysis. About the Author, Karla Whitmore is a creative freelance writer dedicated to supplying fresh, original and SEO rich content and popular to online businesses, webmasters and affiliate marketers.

6 Search Engine Marketing Strategies
By Karla Whitmore

Search engine marketing involves keeping your content fresh, using keywords that put you at the top of the first page and obtaining as many links to your site from other websites as possible.

Pleasing the Search Engines

1. Search engines love updated content. Pay attention to which sites show on the first page and you will notice that among the sites in keyword competition, it is the sites with the most updated content that win out. Either write your own articles and upload your own graphics and photos or outsource the job to freelancers.

There are many freelancers who write for reasonable rates. With one good writer or writing team, you can improve your site’s rankings dramatically. Make sure the writer you choose understands SEO.

2. Keyword strategies include going for those people who instead of searching for ‘weight loss’ search for ‘how to lose 20 pounds fast’ and other more specific terms. Do not stuff your pages with keywords. The recommended density of keywords is between 2 and 3 percent of the text on your page.

Excessive keyword phrases are not only recognizable to search engines as ‘stuffing’, they can ultimately affect the quality of the writing. This is where LSI comes in. LSI involves using phrases that are synonymous with your original keyword phrase. Learn about LSI!

3. The more relevant sites that link to your page, the better your rankings will be. For example, if you sell creative scrap booking products, try putting links about your self-designed scrap booking pages on sites that instruct people on how to scrap book. This is one way of ‘piggy backing’ on the keywords used by other sites.

Write your own articles or have a freelance writer write some for you. Submit them to article directories and allow other sites to use them providing they leave the resource box or by-line connected to the article. It is a ‘scratch my back and I’ll scratch yours’ strategy and it works for both sides.

4. You can use your blog for more search engine marketing. If you update your blog daily and ping it with blog directories, you will see an increase in your blog’s search engine rankings. Link to your site from your blog. This is another means of piggy backing.

5. Purchasing clicks on search engines is another strategy used in search engine marketing. This is how sites are placed in ‘sponsored sites’ at the very top of the page and along the right hand side on Google. Depending on the keywords you use for this strategy, you will have to pay a few pennies to several dollars in order to beat out your competition.

Yahoo allows you to set a daily maximum amount of money for clicks. If your site is brand new, try the lowest amount of money for a week or so to test how many clicks you get and how many sales you make from those clicks.

6. Monitor your site traffic on at least a weekly basis. Note how much of your traffic is coming from regular search engine marketing. After a couple of weeks of tracking, make small changes to optimize your site’s search engine rankings. Continue looking for ways to improve on your site.

Gather all the information you can find on each of these strategies. Search engine marketing, as with all other forms of marketing, is constantly changing. Stay up to date on everything there is to know about search engine marketing and you will see your sales increase considerably!

The table below illustrates the approximate dependence of your page’s ranking on the Google PR and quantity of pages that have links to it, and equivalence of a different number of pages with different Google PR. We assume not more than 10 external links on each page.

For example, to get Google PR of 7 you need at least 3 links from PR 8 or half a thousand links from PR 5. With correct relinking (the correct system of links to internal pages and main page within a site) you can get the results you need much faster.

Don’t forget that Google PR from the pages that link to yours is a coefficient, which indirectly affects the site’s rank for a search engine. Just as much and even more than by PR your site is affected by text of the links (anchor), number of external links on linked pages, while the content of your pages doesn’t carry that much weight. To get into the top 10 on complex requests you need to take into consideration all these (and some others, such as the site’s age) factors.

If you have a blog, website, or forum, with a minimum PageRank 1 or Alexa rank under 2,000,000 (2 million), you could earn more money from your website beyond Google Adsense contextual ads. I have recently joined Ask2link.com (http://www.ask2link.com/refer/khaizee) to enable advertisers to buy ad space on my website. Ask2link.com provides secure, easy, and fast checkout flow so you could get your text link ads or banner ads live within 2 minutes after online payment. Platforms supported include PHP, Ruby on Rails, Perl, ASP, JSP, and hosted blogs at Blogger.com or WordPress.com . They also provide you with the ability to customize the ‘nofollow’ tag tag when you sell your ads. This may affect your ad sales, though.

If you would like to monetize your blog or website, you could visit Ask2link to learn more. Ask2link is a search engine marketing company that specializes in selling text links and banner ads. Advertisers, you may want to think about spending your marketing budget beyond PPC(Pay-per-click) such as Yahoo Search Marketing, MSN AdCenter, or Google Adwords. Why?

Static HTML links can bring you targeted traffic, bring you more organic search traffic, and also potentially improve your search engine rankings (SERPs), and you could increase your website traffic or sales. It also has uses in search engine reputation management. Search engine reputation management companies also use various SEO techniques to fight negative publicity. Start advertising now in “http://www.stanford-postdoc.org” as part of your SEO or online marketing campaign. You could now purchase static text links or banner ads on my website by following on the links below:

Buy links now on “http://khaizee.com”

https://www.ask2link.com/buy_ad/6b889d8d19cbd43b5a35

And no matter whether you are SEO beginner, expert, SEO consultant, or search engine marketing company, you could also try Ask2Link as SEO tools as they are one of the companies that offer SEO services.

• Keyword Density Analyzer
• Alexa Rank Tool
• Backlink Check Tool
• Atom & RSS Feed Validator
• Bad Neighborhood Checker
• Class C Checker
• Free Site Monitor
• Reciprocal Link Checker
• My IP Address
• Free Broken Link Checker
• Online Free Reciprocal Link Checker
• Google Rank Position
• Google Rankings
• Online XML Sitemaps Generator
• Free Keyword Search Tool
• Keyword Density
• Link Popularity Checker
• Check Yahoo WebRank
• Page Rank Tool
• Backlink Checker
• Robots.txt Generator
• Check Blog Worth

Web directories have various types of listings and dependent upon the price paid for inclusion.

• Free Submission – there is no charge for the review and listing of the site.
• Reciprocal Link – a link back to the directory must be added somewhere on the submitted site in order to get listed in the directory.
• Paid Submissions – a one-time or recurring fee is charged for reviewing/listing the submitted link.
• No Follow – there is a rel=”nofollow” attribute associated with the link, meaning search engines will not follow the link.
• Featured Listing – the link is given a premium position in a category (or multiple categories) or other sections of the directory, such as the homepage.
• Bid for Position – where sites are ordered based on bids.
• Affiliate links – where the directory earns commission for referred customers from the listed websites

The advantages of linking your websites/blogs to web directory are; firstly, your sites will get huge traffics either instantly or slowly boost up. Secondly, your websites/blogs ranking and popularity level will increase. Thirdly, you websites/blogs are exposed to many web crawlers and popular search engines.

In this scenario, the bloggers or webmasters and also advertisers must have a tool or a way to discover the most popular keywords that most searched by the readers or the prospect customers via search engine provided. About millions of searches are conducted on popular search engines by people all around the world each day. Can we imagine how much sales that the advertisers will get each day? I think it much enough if they get sales one percent of prospect customers around the world.

Below is a list of tools recommended by major search engines providers that can be used to discover the most popular search keywords or topics;

• Google AdWords Keyword Tool
• Google Trends
• Google Zeitgeist
• Yahoo Keyword Selector Tool
• Yahoo Buzz Index
• AOL Hot Searches
• Ask IQ
• MSN Search Insider
• Dogpile SearchSpy
• Lycos 50
• dWoz Search Phrase Lists
• Researching Keywords
• Search Term Research
• Search Behavior

How to know whether the product in Clickbank is a good quality product?

Well, one way is of course to buy and try it yourself for your customer’s sake.

Another way is to research on the product, look for feedbacks of the product, search engine provides you the service you need to do that.

What if you do not have so much money to spend to buy the product? or You want to know the quality before you buy it and try it yourself?

Determining the quality can be done by calculation the percentage of refund rate of a product. Logically when one product has a high refund rate, it means that the product is absolutely crap (when the product has a refund rate higher than 16 percent.)

How to calculate the refund rate of a product?

Wealthy Affiliate University provides that tool, Clickbank Refund calculator, which is very easy to use. There is one manual way to do that as well. OK! pay attention.

Take one example:
Product X price: $49.95
Affiliates earn $33.96
Earned per Sale : $23.73

When you calculate your 75% commission, your calculator should show you 37.46, instead it says affiliates earn $33,96 only, why?

You have to pay attention to is the Clickbank commission, which is 7,5% + $1.
Calculate it with the product price: it takes you to approximately $4.75.

Now the actually accumulative profit for affiliates and the merchant is $45.2.
Affiliates earn : 75% from $45.2, which results approximately $33.96

Earned per sale is only $23.73, which affiliates will earn for each sale, where has the rest $10.23 gone?
It goes to the refund.

Calculate the refund rate:
$10.23/ $33.96 X 100% = 30.1% refund rate.
It means that this product is not very good in quality.

Let’s take a look at a product named Beating Adwords, which created by Kyle & Carson about secret Adwords formula that will allow you to promote any product you want, under any keywords, for lower than any other advertiser.

Beating Adwords sold for $97, which has an earned per sale of $44.42. When you do the math it means virtually no one refunds the product.

Conclusion:
Refund rate formula :

• full commission = product price – $1 – (7.5%*product price)
• affiliate earning = full commission x commission percentage
• refund rate = (affiliate earning – earned per sale) / affiliate

Clickbank tools:

Wealthy Affiliate University

There are so many tools provided in wealthy affiliate university as you can see the list above. Not only the tools there are advices and critics from experts, which are the best in wealthy affiliate.

CB Elite

CB Elite is a collection of tools that will help you save your time to find hot products to promote, stop comission theft in its track, and replace your google adsense with CB popular ads in a box like google adsense, PLUS many giveaway bonuses after the purchase.

Credited this article to: Kosasi

Other Clickbank Tutorial Lessons:

• Lesson 1 – Registering Your Account in Clickbank
• Lesson 2 – Getting to Know Clickbank
• Lesson 3 – Quality of Clickbank Products
• Lesson 4 – Profit tips for Clickbank Affiliates
• Lesson 5 – Examination Phase

My Search Funds – another search engine program that offers users the opportunity to earn money for searching the internet. Like Google search engine, My Search Funds will pay for each search that users make using the search box provided. The users also able to upgrade their default browser’s search box My Search Funds search box. It is free and easy to install without harming their computers and also browser too. By replacing default browser’s search box with My Search Funds revenue generating search box, users can earn money as they search. The service currently works on Microsoft Internet Explorer Version 7 ( IE7) and Mozilla/ Firefox browsers. Search as normal and users can start earning right away. What’s more, they also can recommend a friend and earn 10% of their revenue.

How do users get paid? Sign in to their account and tell My Search Funds how they want to be paid: either into their bank account or via PayPal. My Search Funds pay them every 30 days, 45 days after each month end. e.g. For searches in January My Search Funds pay them in mid March.

Testimonials

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In only a few days I earned over 4! What a win!! Even better when I got a few of my friends to sign up I should be able to buy my new iPod this month.
Matthew Donlan

This is great – free with no hidden costs, set up in seconds and I earn from what I was already doing!
Mike Ward

The strategy of My Search Funds is a commitment to helping organizations and individuals to take advantage of the many opportunities the internet brings, to online income generation, and to assist them in the achievement of their fund raising goals. Through a thorough understanding of the goals and objectives of clients online fund raising activities My Search Funds will, in partnership, develop relevant and dedicated internet services that fully support clients objectives. My Search Funds service was developed for the individual seeking to raise personal funds as a clear and effective method.

I just want to share a tip of generating traffic to your site/blog. The question is what produces traffic? What is it about some websites that makes them popular destinations for a huge number of visitors? Why are some blogs checked out by tens of thousands of people every day while others struggle to find a single visitor? The issue of traffic can be complicated. There are a variety of factors at play, and every strategy can be dissected and the details debated ad infinitum.

However, there are two keys to traffic upon which everyone can agree: Content and Links. Before briefly looking at each of these, we should establish some context for our evaluation. Traffic can come from a few different places. Direct links to your site may produce a stream of visitors if those links are in the right places. Search engines, however, offer the real key to high volume traffic numbers. Surfers rely on Google, Yahoo and MSN to help them find the sites that will provide them with the kind of information they are seeking. If your blog comes up early in those search engine results, you can expect a significant stream of traffic.

Content is essential to traffic flow. You have to offer something that makes your site worth visiting. Content creates repeat visitors, increases their stay, encourages word-of-mouth type promotion and assists in improving a blogs standing with the search engines.

Every link can conceivably serve a traffic producer. If someone finds a link to your blog on another site, they are only one mouse-click away from being part of your traffic. Search engines also assess the number and quality of links to your blog. They regard sites that are linked to frequently as authoritative and reward them with higher placement in search engine results.

So, if you want traffic to your blog, you need to do two things: Provide content and acquire links. The end result should be higher traffic numbers for your blog.